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Napa Valley hosts ultraluxury ‘Car of the Year’ contest

Time:2018-03-09 19:11Turbochargers information Click:

report cars NAPA robb vall

Napa Valley hosts ultraluxury ‘Car of the Year’ contest

(1 of ) Robb Report's Car Of The Year at Meadowood Resort in Napa Valley.(Stewart Cook/Robb Report)

Napa Valley hosts ultraluxury ‘Car of the Year’ contest

(2 of ) Robb Reportís Cars of the Year ready for test driving, set up outside Meadowood Napa Valley. (Michael Buckner)

Napa Valley hosts ultraluxury ‘Car of the Year’ contest

(3 of ) Chefs Kyle Connaughton, Thomas Keller and Philip Tessier at Robb Report's Car of the Year 2018. (Penske Media Corp)

Napa Valley hosts ultraluxury ‘Car of the Year’ contest

(4 of ) The Lamborghini Hurac·n. (Vocarnet.com)

Napa Valley hosts ultraluxury ‘Car of the Year’ contest

(5 of ) A selection of Robb Reportís Cars of the Year driving through Napa Valley. (Stewart Cook/Robb Report)

Napa Valley hosts ultraluxury ‘Car of the Year’ contest

(6 of ) The tablescape for one of Robb Report’s post-Driving Day Dinners hosted at partner winery, Alpha Omega. (Stewart Cook/Robb Report)

Napa Valley hosts ultraluxury ‘Car of the Year’ contest

CYNTHIA SWEENEY

NORTH BAY BUSINESS JOURNAL | March 8, 2018, 9:43AM

03/08/2018

Each year, drivers pay $12,500 each to slide behind the wheel of a Lamborghini, McLaren, Aston Martin or Alfa Romeo and take them for drive in Napa Valley.

In addition to being handed the keys of the ultraluxury cars, participants in The Robb Report Car of the Year spend three days at Forbes five-star-rated Meadowood Napa Valley Resort in St. Helena and are wined and dined at various wineries.

“There is a synergy between the setting of Napa Valley and these luxury cars,” said Elyse Heckman, spokesperson for The Robb Report, a big, glossy advertorial publication — blending advertising and editorial content — for affluent consumers and those dreaming of becoming one.

Every year, The Robb Report compares and contrasts a selection of what it says are the finest automobiles in the world to determine which truly are the finest cars money can buy.

The event is held yearly in Napa Valley and also in Boca Raton, Florida. This year, according to results announced in February, drivers favored the Lamborghini Huracán.

According to Car and Driver magazine, the Lamborghini Huracán has a 5.2-liter V10 engine and a seven-speed dual-clutch transmission. It can reach 60 mph in 2.8 seconds and has a top speed of 201 mph. The base price is $267,545.

The top choice was followed by the McLaren 720S, the Aston Martin Vanquish S Volante was No. 3, and coming in at No. 4 was the Audi R8 V10 Spyder.

For the car manufacturers, the Napa Valley event is the perfect test kit, Heckman said.

“This is the very demographic who will buy these kinds of cars. It’s straight to consumer. The manufacturer gets viable feedback for future sales,” she said.

Last year’s Car of the Year took place in Napa from Oct. 27–Nov. 10, with more than 200 participants. Car of the Year was the first major event to return to Napa Valley just a few weeks after the area was hit by wildfires.

The Robb Report held a special fundraiser partnering with local vintners and chefs. Among those invited were The French Laundry’s Thomas Keller, Meadowood Executive Chef Christopher Kostow, and Kyle Connaughton, co-owner of Single Thread in Healdsburg. The one-day event raised $100,000 for fire relief.

“It was a lot of fun driving the cars, but the important thing was raising money for the fires,” Connaughton said.

For the event, drivers pair up to spend one day behind the wheel of 13 cars for a test drive.

Thirteen is about the most cars that can be driven comfortably in a day, according to Robb Report’s auto expert Robert Ross.

Drivers in Napa follow a specific route along the Silverado Trail, winding their way past vineyards up to Lake Berryessa.

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